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40 days to share, a publicity campaign promotes how to live Lent season

2010-02-02

The Episcopal Conference in Chile, is promoting a campaign that aims to show Chileans how to live Lent season: by making small sacrifices that helps those who need it the most.

They propose small steps, like skipping on popcorn at the movies, not giving into a craving if one is pregnant or donating part of ones tips to a needy cause. Those are small acts of sacrifices that can help the needy.

Chile’s president of the Episcopal Conference, Monsignor Alejandro Goic says this is not a fundraising drive, rather a concrete way to live an aspect of Lent season, or living a more simple life by help others.

Starting Ash Wednesday which lands on February 17th, 40 spots on 40 radio stations and 40 billboards will appear one by one during every day of lent around the country.

A way to live the next 40 days with a positive attitude by making small sacrifices that can make a big impact in others lives.

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