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Catholics Come Home: Commercials boost church attendance

2010-05-06

The same ad has also increased mass attendance by an average of 11 percent.

Aired in 12 archdioceses and dioceses around the United States, it addresses often misunderstood aspects of the Catholic faith.

Catholics Come Home, a non profit, broadcasts these messages for the purpose of reaching inactive Catholics, non-Catholics or even current Catholics so they can learn about the Church and live a deeper faith. The ads can also be seen at this website www.catholicscomehome.org.

Only 33 percent of U.S. Catholics attend Mass on a weekly basis.

And while nearly one-in-three Americans were raised in the Catholic faith, today fewer than one-in-four describe themselves as Catholic.

Catholics Come Home hopes to change these numbers.

Tom Peterson
President, Catholics Come Home

“People needed to hear the good news of the Church. We have a rich 2,000 year history of spirituality, beauty, accomplishments. Good things the Church and Catholics have done throughout history.”

Another ad depicts men and women watching their life on a movie screen. The ad emphasizes that ‘you can still have God’s help to edit your life story’. The ad continues with ‘imagine God saying well done at the end of your life’s movie’.

Catholics Come Home also airs testimonials from men and women of different ages and backgrounds. They discuss why they left the Church and how they came back.

Tom Peterson
President, Catholics Come Home

“And when most are asked why did you leave the Church most don’t give a valid reason like I didn’t like teachings or something I saw on television. Interestingly, they say 90 percent of people come back because we invited them.”

So far 20 million people have seen the Catholics Come Home commercials. As that number continues to grow, more people will come home.

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