It's a way for parents and adults in general to engage children in the Catholic faith from early on.
Through the website, www.abcatholic.com, the first product will be available in early June. It's titled 'My Catholic ABC's', which is meant to be inspiring, educational and faithful to the teachings of the Church.
So, the goal of AB Catholic is to entertain, but above all educate and enlighten. While the kid friendly videos are obviously for children, they're also a good tool for parents, who can use the videos as a springboard to teach children about Catholicism.