The logo is composed of a multicolored bell. It is symbolic of the Liberty Bell that resides in Philadelphia, proclaiming the independence of the United States. Organizers say they also chose it to represent civil rights and freedom of religion.
The design of the bell also features a cross on the top part, to signify Christ as the center of the family. And within the Bell, in different color shades, are five family figures; the mother, father and children.
For now, the website mainly features a welcome in four languages, and links to the organizing institutions, like the Pontifical Council for the Family and the Archdiocese of Philadelphia. Other information will be displayed on the site as it is made available.
The meetings are held every three years since John Paul II inaugurated them in 1994. Previous host cities include Rome, Rio de Janeiro, Manila, Valencia, Mexico City and Milan.