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Spanish charity Manos Unidas launches solidarity campaign for social networks

2013-04-28

It's based on the trend among youth to post photos of their food on social networks. Manos Unidas and PR agency DDB created the hashtag #FoodShareFilter. It's the first filter for photo-sharing site Instagram designed to help out people in need. Manos Unidas and PR agency DDB created the hashtag #FoodShareFilter. It's the first filter for photo-sharing site Instagram designed to help out people in need. 


Downloading the filter costs 89 cents in Europe, and all the money will help out development projects from Manos Unidas

The campaign is an easier way to help more than 870 million people worldwide who go hungry each day. 


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