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Pope Francis' personality helping improve communication within Church

2013-09-19

He has been on the job for six months, but Pope Francis has become a media sensation. His messages and acts are widely publicized. One look at his Twitter accounts will show nearly nine million followers.   


MSGR. PAUL TIGHE 
Secretary, Pontifical Council for Social Communications 
"We're very pleased that in Twitter Pope Francis has a very significant following. Even more pleasing for us is that the people who follow Pope Francis take his words and share them with others. So there's a very high and significant rise of re-tweeting his messages. Which means: the simple messages of the Pope, of love, of care, of concern, he is sharing with his followers are in turn brought into a wider public because they're able to share them.” 

Since Francis took on the reins of the Church, interest in the Vatican's activities has gone up. This means that the people in charge of communications within the Vatican have their work cut out for them. 

MSGR. PAUL TIGHE 
Secretary, Pontifical Council for Social Communications 
"It's much more to understand that communication today happens in a network way. It's interactive, it's participative. People share, people follow, people like or don't like. And the challenge for the Church is: what does it mean for the Church to begin thinking in our communications in the context of the network?” 

The Plenary Assembly for the Pontifical Council for Social Communications is currently underway. Participants from around the world will debate, analyze and exchange their thoughts on the world of communications. On Saturday, the Pope will welcome them inside the Vatican. 


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