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Rome wood shop brings Pinocchio story to life

2013-10-28

October 27, 2013 (Romereports.com) It's one of the most cherished fairy tales, the story of a young puppet that wanted to become a boy. Inside this Roman wood shop, the fabled Italian story comes to life, one block at a time.     


Over the years, the Bartolucci shop has become synonymous with Pinocchio. In fact, they consider themselves to be the largest Pinocchio makers in the world

VALTER ZANINI 
Manager, Bartolucci Shop 
"Our Pinocchios are made well. They're made in a particular way, they're not like those commercially made, you find out there. They're very detailed, and made with the highest quality wood.” 

Each puppet is unique and each one takes many hours to make. For Valter Zanini, even more hours go into running this store, especially when the line of tourists inches out of the small shop on Rome's historic center, near the Pantheon. Because of their popularity, they are open year round, sometimes even past their normal business hours. But Zanini says it's well worth it. 

VALTER ZANINI 
Manager, Bartolucci Shop 
"For me it's like fairytale setting. People, couples, will come in saying, 'Am I stepping into a fairytale?' We even have a book where people write their thoughts when they come in. And couples thank us because we take them back to their childhood.” 

The shop includes other wooden items, all made by hand. But by far, the most popular resident inside this shop, is a small wooden boy, named Pinocchio. 


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