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Greg Burke, Vatican Communication Adviser: 2014 has a lot of changes in store

2013-12-30

From the resignation of Benedict XVI to the election of Pope Francis, 2013 will remembered as a historic year for generations to come. 

Even though 2013 will be hard to top, the Vatican's Communication Adviser, says 2014 already has a lot of things in store. 

GREG BURKE
Vatican's Communication Adviser 
"We've talked a lot about change, we'll see what the changes are that Pope Francis has in store. Clearly he does plan to go to the Holy Land and that in itself will be quite a start.” 
 
After being named 'Person of the Year' by TIME Magazine, Pope Francis has caught the attention of millions of Catholics... and the world. Interestingly, back in 1994, Burke was already working in Rome, as a TIME correspondent, when John Paul II was chosen by the magazine. 

GREG BURKE
Vatican's Communication Adviser 
"When Time made John Paul II was named man of the year that was a bit of a surprise. It was not a surprise this year when time made Pope Francis man of the year.” 

In just a few months, the Vatican has managed to strengthen its online presence even more. The Pope's twitter account has more than 11 million followers and pictures of the Pope have made their way across the globe. 

But improvements are still in store. The Vatican's communication department recently announced it hired one of the world's top management consulting firms

GREG BURKE
Vatican's Communication Adviser 
"There are a lot of changes in store. I never thought I'd get to the day where McKinsey, was looking at the communications at the Vatican, but certainly anything that can be done to help integrate things and to bring the message together.” 

But he does admit that when it comes to communication, it's Pope Francis who is leading the way, by focusing on the core message of the Gospel. 

GREG BURKE
Vatican's Communication Adviser 
"We got simplicity at its best. The Pope saying God loves you, God forgives you. Come back home.” 

Even though a lot has happened, Pope Francis has only been Pontiff for less than a year. So, another highlight for 2014, is that on March 13th,  he will celebrate his first year as head of the Catholic Church.  


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