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New York Cardinal Timothy Dolan reveals his communication strategy

2014-04-29

How can the Church improve its communication? This was the focus of a talk given by Cardinal Timothy Dolan at Rome’s Santa Croce University. It's part of a communication conference, meant to sharpen the skills of journalists.

 

 

 

 

 

Cardinal Dolan is known as a charismatic Cardinal. In fact, as Pope, Benedict XVI invited him to give a lecture to his fellow cardinals, on evangelizing in today's modern world.

 

 

 

 

A good reminder, he said,  for all Catholic communication professionals, is to always give the story first, before the mass media, be it good news or bad.

 

 

 

 

CARD. TIMOTHY DOLAN
Archbishop of New York

"What we hear over and over again, is that people want and expect utter honesty from the Church. Our people want to hear about it first from us and not from the media."




When confronted with a so called 'gotcha' question, he says, not falling into the slippery slope is essential. Availability is always key.

 

 


CARD. TIMOTHY DOLAN
Archbishop of New York

"The vast majority of reporters are only looking for access, availability and information. If we don't give it, they'll look elsewhere and they often turn to those who do want to criticize and attack the Church, so we can't afford to hide from them, or run from them and we should never want to.”

 

 

 

 

When it comes to information, like it or not, he says, most Catholics get the news from the secular media. He says he's made it a point, to not always talk about technicalities or logistics in his interviews.  He says, Pope Francis is a great example.

 

 

 

 

CARD. TIMOTHY DOLAN
Archbishop of New York

"He's a shrewd man. He says, how do we get the message out. He can stand at his window and talk and he says I can probably reach more people than the hundred thousand in the square if I tweet a message. He's very shrewd, very savvy, he's what we need. Never ever, pass an opportunity to speak the truth and talk about Jesus.”

 

 

 

 

The conference titled Church Communications: Creative Strategies for Promoting Cultural Change will run until Tuesday April 30th.

 

 

 

 

 

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