"I start this new path to walk with you along the way of God's Mercy and tenderness.”
This is how the Pope has launched his Instagram account; "Franciscus.” An account that after being active for only an hour, had more than 100,000 followers and has reached more than a million and a half followers within a couple of days.
He was accompanied by the CEO and co-founder of Instagram, Kevin Systrom, who was one of the first to follow him and also welcome him to Instagram.
This event did get overlooked by other major player in the social media world, as the founder of Facebook, Mark Zuckerberg, who received the news with this message: "No matter what faith you practice, we can all be inspired by Pope Francis' humility and compassion."
The first picture the Pope posted was an image of him kneeling accompanied by a phrase that could not be missed: "Pray for me” in nine languages. He also uploaded a video upon opening the account and several photos like this one where it says that the Crucifix is the royal seat of God.
His Instagram account was launched precisely on March 19, St. Joseph's Day, marking the three years of the start of his Pontificate.
His predecessor, Benedict XVI, launched a papal Twitter account that today has over 25 million followers.
CTV / RR