March 24, 2011.
The official website is a success story of the WYD Madrid planning committee. Receiving over one million hits per month, the site is available in 11 languages including Russian, Vietnamese, and Polish. In addition to the official website, organizers are taking full advantage of social networks to organize the agenda for WYD and to promote the event.
Officially, 290,000 pilgrims have signed up to attend the upcoming 2011 World Youth Day in Madrid. Organizers predict that 2 million people will attend the August 16-21 events. For this reason, WYD planners are asking those who wish to come to WYD 2011 to sign up through the official website.
Director de Comunicación, JMJ
have been promoting registration because we want people to come from
all over the world, and to receive people well from all over the
world, it is necessary to know how many people are coming. It's very
different to prepare a dinner for 10 than a dinner for 30.”
The official website is a
success story of the WYD Madrid planning committee. Receiving over
one million hits per month, the site is available in 11 languages
including Russian, Vietnamese, and Polish. In addition to the
official website, organizers are taking full advantage of social
networks to organize the agenda for WYD and to promote the event.
Director of Communication, WYD
“We want to have a
presence among the youth, and so from the very beginning, we made a
commitment to have a place on mainstream social networks in different
countries. In general, we are on Facebook, and that is where our
largest operation is right now, having 22 languages in 22 different
platforms. We have more than 70 volunteers who spend between 3 and 4
hours each week to keep those channels alive.”
Through networks such as
Facebook, Twitter, and YouTube, over 250,000 people are able to
follow minute-by-minute updates about WYD preparations, and are also
able to help with the planning themselves.
For example, WYD fans have
voted on what to include in the official pilgrim's backpack and now
they are sending in proposals of songs and voting on those that will
be used during the official events. In that way, the youth are able
to be the main organizers of the WYD.
Yago de la Cierva
Executive Director, WYD Madrid 2011
“This is a journey for the youth,
and so it is reasonable for the youth to be its organizers. They
maintain order and are able to put the face, shoulders, legs – the
whole of WYD together. WYD is simply a big youth festival, and so it
makes sense that the youth should be the ones organizing it.”
From the backpack, the songs, to the
video competition, the youth from around the world have been working
to make WYD a success. There are only five months left until the big
event in Madrid, and the organizers are starting to reveal the most
exciting events for WYD in order to get more people to come.
Organizers say that there will be more announcements soon that will
reveal other surprises that will make Madrid's first WYD a total