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Rome Reports

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Montreal's TV spot hopes to bring people back to God


The diocese of Montreal has launched this new campaign entitled “Finding your Way.” It is a TV spot that has been released on Canada's television network. They want to stress the importance to take time out in one's day to pray amid all the busyness in life. 

ERIKA JACINTO
Roman Catholic Archdiocese of Montreal

“It offers viewers an opportunity to reflect, to reflect from the busyness of our day to day hectic life and to review what is happening; and how we possibly can do it differently.”

According to Erika Jacinto, one of the great tragedies in today's world is that people feel unloved. 

ERIKA JACINTO
Roman Catholic Archdiocese of Montreal

“They also feel that they are not lovable. However, they are mistaken. This is because God gives us his unconditional love no matter what. Each of us is loved by Him individually.”

In their campaign they wanted to use the image of the Cross to show Christ is always their accompanying everyone during their life. 

ERIKA JACINTO
Roman Catholic Archdiocese of Montreal

“When we look at the cross and when we identify with the cross we almost become like Christ Himself.” “It means we can talk to God and encounter Him in any circumstances in our life. He is there with open arms reaching for us and to bring our sorrows into joys, our problems into solutions, our tiredness into restfulness."  

They hope this campaign will help people further find God's presence in their life and that interior silence amid all the noise in the world.